Young, Black, Creative & Lit: Interview with HBCU Money!
Name: Jasmine “Bobby” Oliver
Alma Mater: Huston-Tillotson University, Class of 2015
Business Name & Description: VYRL Co. Design began from an honest place of desiring to have an opportunity to explore all that it means to be a creative entrepreneur, but also to showcase recent photography and web/graphic design projects that I have done. VYRLCoDesign.com became a space of passion, honesty, and inspiration where you can see a deeper side of a creative black-woman entrepreneur living, traveling, and pursuing a beautiful and fulfilling life that inspires others to do the same.
What year did you found your company? I first began as VYRL Media in 2010, then sometime in 2015 I started dabbling into design and the name evolved into VYRL Co. Design.
What has been the most exciting and/or fearful moment during your HBCUpreneur career? The most exciting and most fearful moments itself are when I realize that others are paying attention to my work and start asking me to do more challenging projects. Each and every project has allowed me to come out with a learning experience that I can take onto my next project.
What made you want to start your own company? Financial independence. Let’s be honest, this is probably the biggest reason people get into business from get-go. Which is a good thing! However we define ‘financial independence’ – retirement funds, unlimited cash potential or having the money to buy/do what you want….. entrepreneurship can allow you to achieve it. Another reason, I wanted to start my own company was because I had a hard time finding many places where myself, an African American creator/creative, could go to after graduation. So I figured that I would start small, build my own company and eventually hire other designers like myself.
How do you handle complex problems? Creatives are wired uniquely. As such, I think we have to navigate the world in a slightly different manner than non-creatives. How I handle complex problems is by trying to slow down. This is one I’m still trying to work out. While i think that multitasking can be useful, sometimes it does more harm than good. This causes my creativity to plummet as well as my mood. So as a resolution I......